Twitter a Traffic Machine - Improve your marketing strategy to lead at twitter

The world is changing leaps and bounds every day and with the introduction of WEB 2.0 and social media, it’s getting more and more volatile and fast to keep up the pace. For businesses, who have an online presence, its more than just necessary to contain to these changes and spread their marketing approach using these very tools which have revolutionized the way online marketing is done. Twitter is one example which can immensely help you with spreading your marketing collateral and offerings to a huge number of actually people, calling themselves tweeples.

Although many may argue that the “twitter nature” is not as monetize-able as other conventional online marketing methods like blogs etc. But now the crux of the matter is that people don’t actually want to get into reading those huge praising blog posts. Now they just act by reading the tag line and clicking the link associated. So how to send your social media marketing strategy through twitter to optimize your revenues? Well, a very straight answer to this will be to gather a trusted circle of followers and make them listen to what you have to say. Some people might just adhere to a large number of followers and think they have got what it takes to market through twitter, but there is a lot more to it. Having a large number of followers is not as important as keeping them engaged in the conversation. You need to keep them on their “toes” with your unique twitter tag lines and messages so that they are loyal enough to click every link you send.

Here are some basic rules that will help you in improving your marketing strategy to lead at Twitter:

• Target The Right Niche:

This aspect of twitter oriented marketing is very important because you want people to actually what you market. So, there are many twitter related API tools that will allow you to search for the right audience by performing a thorough search using the keywords that you supply. Most of these tools are free and all you have to do is Google for them.

• Upfront promotional campaigns:

This is more effective if your follower base is large and you engage with at least 75 % of them on regular basis. In this kind of advertisement usually link shortening and click through monitoring services like su.pr and bit.ly really come in handy in determining how effective was your marketing message. But again, be cautious that over doing upfront advert messages can really make your followers annoyed. Great ways to do them is first tweet the link with your tag line and then start a conversation about the link by @ing people who you think will be interested in your message more. Don’t beg people to retweet, if you believe your tweeted link and message was good enough, it will achieve RTs its self.

• Twitter Background really counts!

To win loyal followers and prospects, you need to be extra careful when opting for your twitter background. Don’t make it look like just another company logo, create a difference by putting different customer testimonials and other casual things. Remember that twitter is all about engaging in the conversation so you must know where the line must be drawn when marketing.

How to refine your marketing approach with Facebook

If you are wondering that what actually is Facebook and how can it help you in business, then you are late jumping the bandwagon. Facebook currently holds 2nd position in the most visited website category all through the world and it is thoroughly essential for every business now to have a well organized and attractive presence on the Facebook.


Like other social media websites based on the web 2.0 platform, Facebook is also extremely user oriented and propagates the concept of micro blogging through status messages. It is a common practice among the youth and the elders to check their farms or mafias on Facebook every two to three hours or so.


Online marketers and social media marketing savvy organizations have been quick enough to capitalize on the endless and extremely cost effective marketing through Facebook. Marketing through Facebook is a fun oriented task but requires attention to detail.


When it comes to refining your current marketing approach with Facebook, then all you have to do is communicate it effectively to the Facebook crowd that you have. You can propagate regarding your offers and services through status messages, photo tagging, offering discounted coupons for your Facebook fans etc.


With more than 400 million active users and 50% of those logging on to Facebook in any given day, a social media expert finds him or herself in a paradise! The Facebook pay-per-click side bar ad campaigns can actually help you in surgically targeting the right folks with exceptional filtering out possibilities. If you want your current marketing message to reach only a specific audience, say females who are married and reside in the US, then the powerful Facebook ad creator helps you do that by providing some quick filtering options. That’s how you can leverage massive traffic from this social media platform by only investing a little.


Apart from that companies, who have a tight budget, can even avail the free marketing spree through Facebook fan pages and groups. It also works a lot for getting some targeted traffic because whenever someone becomes a fan of your Facebook Fan Page or joins your group, their status messages communicate this to the whole crowd which is in their network. This is how you get social networks working for you free within the Facebook scope.


All in all, Facebook is about people. So, it’s better to engage with your loyal fans on daily basis. Although, your Facebook fan page or group carries a lot of potential but the base profile that you use to control these fan pages can also turn out to be an exceptional marketing platform. Get one to one interaction with people using the Facebook chat option and let them know what your marketing message is. Connection on personal basis can really do wonders! And Facebook is all about that.

How to refine your current marketing approach with Social Media

Social media in the true sense in not only restricted to Facebook or Twitter, it’s actually related to different going concerns having and sharing effective conversations. From the first look of it, the statement might seem vague, but the reality of the time is that most of the big companies are using social media services to refine their current marketing message.

Advertising and marketing through social media is not only cost effective but the marketer is at liberty to target the right market segment. Social media is all about what people think is interesting. Anything that has the potential to become news and buzz is what marketing through social media is all about. So in order to utilize the social media to refine your current marketing message you need to come out with newsworthy content which has an appealing factor to your targeted audience.

If you are able to create a space for yourself by providing such content, then you will see how quickly your marketing message will exalt the ladder of becoming the “talked –about” think over the whole social media world. The best part of working with social media is that everything to any thing is shareable. The content you will find at buzzfeed.com will most probably be making to first page on Digg and propeller.com etc.

The beauty of Social media is that it can be easily leveraged to perform mass communication marketing as well as strictly target oriented one. You can create something newsworthy about a product you sell online or you can also share some news that is directly or indirectly related to the services or products that you offer. Marketing is all about creating need; social media is about using your market message to create that need amongst the netizen masses.

The crux of the matter is that all the social media applications ranging from Facebook to twitter and from Hubpages to Squidoo, love to have user generated authentic content. It’s about first disseminating an opinion and then allows liberal dialogues and discussions on it. The more your content or buzz is discussed by your social media crowd, more are the chances that it will end up getting viral. So, if you haven’t decided to refine your current marketing approach through social media; think again!